The recent online Mission Refocus Conference called “Click → Community → Change” attracted more than 2,000 participants from 37 countries. The February 22 event emphasized “hybrid mission,” finding ways to combine digital engagement and in-person community and disciple-making.

The conference was a collaboration between the General Conference Office of Adventist Mission and the Digital Strategy for Mission initiative. The event emphasized intentionally moving from digital engagement to in-person community and disciple-making.

“The number of online participants reflects the strong global interest in this growing and strategically important area of mission,” says ChanMin Chung, director of the Global Mission Centers, which featured in the conference. The event shared strategic frameworks and practical case studies. Central to the discussion was the role of the Global Mission Centers in contextualizing hybrid mission approaches across diverse cultural and religious settings.

Presentations explored how digital pathways can lead to meaningful ministry within the church’s major mission contexts—secular and post-Christian societies, urban centers, and the 10/40 window—highlighting the importance of integrating online engagement with relational, community-based ministry.